Cultural Unit Yellow in the Bible. Lack of Sign is a Sign


From the perspective of color semiotics, Almalech traces the almost complete absence of basic terms for yellow (three uses) in the Old Testament and applies his original approach to color semiotics. The author follows different types of words – basic color terms (BCT), prototype terms (PT), rival terms for prototypes (RT), and terms for basic features of prototypes (TBFP). He calls these four cognitive channels mega color in the frame of cultural unit yellow. The author offers his hypothesis to the absence of mega yellow.

Mony Almalech (Sofia, Bulgaria)


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